Cookie Policy

Effective Date: 17 July 2026

We use cookies to help improve your experience of our website at https://cited.best and its subdomains. This cookie policy is part of our privacy policy. It covers the use of cookies between your device and our site.

We also provide basic information on third-party services we may use, who may also use cookies as part of their service. This policy does not cover their cookies.

If you don't wish to accept cookies from us, you should instruct your browser to refuse cookies from https://cited.best. In such a case, we may be unable to provide you with some of your desired content and services.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the cookie's purpose, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. logging in), track site usage (e.g. analytics), store your user settings (e.g. time zone, notification preferences), and to personalise your content (e.g. advertising, language).

Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.

Cookies set by other sites and companies (i.e. third parties) are called third-party cookies. They can be used to track you on other websites that use the same third-party service.

Types of cookies and how we use them

Necessary cookies

Necessary (or "essential") cookies are required for our site to function correctly — for example, remembering your cookie preferences and keeping you signed in. These cannot be rejected, as the site cannot work properly without them.

Analytics / Performance cookies

Analytics cookies track how you use our website during your visit — which pages you view, how long you stay, and how you found us. This information is aggregated and used to understand visitor patterns, diagnose problems, and improve the site. We use Google Analytics and Microsoft Clarity for this purpose. These cookies are only set once you accept the Analytics category in our Cookie Consent Manager.

Advertising / Targeting cookies

Advertising cookies are used to make advertising more relevant to you and to measure the effectiveness of our advertising campaigns. We use the Meta (Facebook) Pixel for ad personalisation and conversion measurement on Meta's platforms, and the LinkedIn Insight Tag for the same purpose on LinkedIn. These cookies, and the scripts that set them, are only loaded once you accept the Advertising/Targeting category in our Cookie Consent Manager — Meta and LinkedIn have no way to run in a reduced/anonymous mode, so nothing from either loads until you opt in.

Cookies we use

Cookie Provider Purpose Expiry
_ga Google Analytics Distinguishes unique visitors 2 years
_ga_<container-id> Google Analytics Persists session state for GA4 2 years
_gid Google Analytics Distinguishes unique visitors 24 hours
_clck Microsoft Clarity Persists a unique visitor ID across sessions 1 year
_clsk Microsoft Clarity Links page views into a single session 1 day
_fbp Meta Pixel Delivers, measures, and improves the relevance of ads 90 days
fr Meta Pixel Ad delivery and measurement 90 days
bcookie LinkedIn Insight Tag Browser identifier 2 years
lidc LinkedIn Insight Tag Routes visitors to the correct data centre 1 day

Exact expiry windows are set by Google, Meta, and Microsoft and may change on their end without notice — the values above reflect each provider's published defaults at the time of writing.

How can you control our website's use of cookies?

You have the right to decide whether to accept or reject cookies on our website. You can manage your cookie preferences in our Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with the services on our website.

You may also be able to set or amend your cookie preferences by managing your web browser settings. As each web browser is different, please consult the instructions provided by your web browser (typically in the "help" section). If you choose to refuse or disable cookies you may still use the website, though some of the functionality of the website may not be available to you.

How often will we update this cookie policy?

We may update this Cookie Policy from time to time in order to reflect any changes to the cookies and related technologies we use, or for other operational, legal or regulatory reasons.

Each time you use our website, the current version of the Cookie Policy will apply. When you use our website, you should check the date of this Cookie Policy (which appears at the top of this document) and review any changes since the last version.

Where can you obtain further information?

For any questions or concerns regarding our Cookie Policy, you may contact us using the following details:

Tom Jennings
get@cited.best