Insights
Expert articles on GEO, AI search visibility, and getting your business cited by the engines that matter.
Three Step Author Schema Audit for SEOs & Devs, Clear Five Red Flags
Run a three step audit to model authors correctly, validate JSON-LD, and clear five common author schema failures before indexing.
2 September 2026
30 Day Checklist to Optimize for Bing Copilot Citations
Use a 30 day checklist to earn Bing Copilot citations: fix BingBot and IndexNow, make passages snippable, and add FAQ or HowTo schema.
1 September 2026
News Publishers: When Speakable Schema Is Worth Implementing in 2026
Practical guide to implementing Speakable Schema in 2026. Learn who is eligible, how to mark two quotable passages, and when it is worth the effort.
31 August 2026
Win AI Citations in Weeks: E E A T vs Domain Authority
Prioritize page level E E A T to win AI citations in weeks. Use Moz Domain Authority for long term link strategy. Run the free audit to see gaps.
29 August 2026
How to optimise for Perplexity search and win more citations
Learn how to optimize for Perplexity search to attract more citations. Discover effective strategies that boost your content's visibility.
25 August 2026
Three fixes that improve your odds of Gemini search optimize success
Improve your Gemini search optimization success with three effective fixes that ensure your content is indexable and easily retrievable.
24 August 2026
Breadcrumbs schema: the implementation guide for developers
Learn how to implement breadcrumbs schema to enhance your website's search visibility. Follow our expert guide to boost click-through rates!
23 August 2026
PDF SEO for AI: making documents citable by ChatGPT and Gemini
Discover how to optimize PDF SEO for AI. Learn essential strategies to enhance citation and visibility for ChatGPT and Gemini.
22 August 2026
How to optimise your site for Claude search in 2026
Learn how to optimize your site for Claude search in 2026. Implement key strategies and boost your visibility in search results today!
21 August 2026
Technical SEO for AI: get cited by ChatGPT and Perplexity
Unlock the power of technical SEO for AI. Ensure your pages are crawlable and indexable, so they get cited by ChatGPT and Perplexity.
18 August 2026
Article schema for site owners: a practical guide
Unlock the power of article schema to enhance your site's visibility. Learn the essential fields to improve rich results and AI citations.
17 August 2026
C2PA for AI: an implementation playbook for AI citations
Discover how to enhance your site’s visibility for AI citations using C2PA strategies. Boost your content’s chances of being cited now!
15 August 2026
Should you still implement HowTo schema in 2026?
Discover why HowTo schema remains valuable for SEO in 2026, even without rich results on Google search. Learn how to implement it effectively.
14 August 2026
Review schema: the implementation guide for SEO teams
Unlock the potential of review schema to enhance your SEO strategy. Follow this guide to boost rich snippets and engage users effectively.
11 August 2026
Dataset schema: a practical guide for data professionals
Master the art of dataset schema design with this practical guide. Learn about structures, serialization options, and validation for effective data...
10 August 2026
Product schema for ecommerce: what SEOs need to know
Learn how product schema can enhance your ecommerce site with rich snippets in Google Search. Boost visibility and attract customers today!
9 August 2026
RSS feeds optimised for AI discovery: a UK guide
Discover how RSS feeds optimized for AI can enhance your site's visibility and citation by leading AI platforms. Get started now!
8 August 2026
Entity optimization: a practical guide for SEO teams
Discover how entity optimization can enhance your SEO strategies by clarifying your brand’s relevance to AI, boosting visibility in search results.
7 August 2026
Best brand monitoring tools for UK businesses in 2026
Discover the best brand monitoring tools for UK businesses in 2026. Elevate your AI visibility with expert insights and actionable audits!
5 August 2026
FAQ schema for webmasters: implement and validate
Discover how to implement and validate faq schema for enhanced AI visibility. Improve machine readability and boost your site's performance.
3 August 2026
Knowledge graph for AI: a UK business citation guide
Unlock your business potential with a knowledge graph for AI. Ensure your pages are quotable and retrievable by AI crawlers today!
3 August 2026
How to Make Sure AI Bots Can Access Your Website
If ChatGPT, Claude or Perplexity can't crawl your site, they can't cite it. Here's exactly how to check your robots.txt, firewall and JavaScript setup — and fix what's blocking you.
31 July 2026
Content optimisation for AI search: a UK business guide
Unlock the power of content optimisation for AI search. Discover how a free audit can enhance your site's visibility today!
28 July 2026
SEO friendly links: boost AI citation likelihood
Unlock the power of SEO friendly links to enhance AI citation chances. Learn key elements for effective link structure and boost visibility.
27 July 2026